Green Solutions 2011
Place :: Mexico City, Mexico
Year :: 2011
Area :: Government
Product :: Event, Image
Client :: Proméxco
The Mexican government has put into practice policies, programs and specific actions to promote the usage of clean and renewable energy. Within the framework of the COP16, Green Solutions has been part of the federal government’s strategic effort to reduce the climate change effects.

More than 50 meetings with international company directors, 6 State Secretaries, as well as notorious personalities were held during the Green Solutions event at the Coral Beach Hotel in Cancun Mexico. We designed 132 stands and more than 4000 people assisted to this event.

siete|media was commissioned by ProMexico to create and execute all the corporate identity image for this prominent event.

More than 70 graphic applications were created. We conceptualized and created an interactive calculator of CO2 emissions, producing an exhibit called Green Home, which showed a large variety of products that have no negative impact on the environment. Within this project, we designed six different rooms with possible scenarios.

We conceptualized and produced interactive modules of electronic information that explained to visitors different techniques on how to save paper. We developed the web page and the motion graphics. Additionally, we designed new digital signalling in LED monitors, which consume 60% less energy than a conventional monitor. But beyond all this, we were in charge of the exhibition room for 10 low emission vehicles. To see a complete gallery of this project, please go to siete|media Flickr web page. This project was made possible with the support of: Erika Godinez, Dunia Carcamo, Jesus Herrera, Rodrigo Sanchez, Andrea Manzano, Moises Regla, Juan Pablo Arces, Carlos Cursaro, Alex.